History of Gulf Oil

With a 100-year heritage, the Gulf brand is globally recognised and trusted by millions of customers. Opening the first-ever branded petrol station in Pittsburgh, USA in 1913, we have led the way in fuel retail ever since.

Thanks to our pioneering spirit, we began to develop other sites, branding them with the distinctive orange disc that still forms part of the Gulf logo today. During the 1960s, the Gulf brand developed high profile marketing campaigns, including sponsorship of the Apollo moon landings.

Gulf’s instantly recognisable orange disc is now synonymous around the world with high quality products, innovation and technical excellence.

In addition to worldwide coverage for lubricant sales, today Gulf is now present in over 25 countries across the world for both fuel retailing and lubricants, with aspirations of achieving 60 by 2020.