Certas Energy has further strengthened its forecourt network with the recent acquisition of two sites in Forfar and Nairn, previously owned by the Co-Op. Both are now Gulf branded with work currently underway to transform the respective 2000sqft and 1500sqft shops into state of the art SPAR convenience stores. The tie up between Certas Energy and CJ Lang & Son Ltd, Scotland’s largest independent retailing and distribution company, is a first for Certas Energy as the Larbert-based fuel supplier continues to develop its forecourt and convenience offering across Scotland.
“Working in tandem with CJ Lang and its SPAR brand represents an exciting departure for both Certas Energy and our flagship brand, Gulf,” explains Ramsay MacDonald, Retail Director, Certas Energy.
“It brings together an internationally respected fuel brand with a 100-year track record of delivering high quality fuels and lubricants and a powerful convenience name, backed by decades of retailing expertise and local knowledge. We believe the tie-up will maximise the potential for both sites.
“There are people who can see no further than a symbol brand roadside and in doing so miss out on the high value opportunity that a respected fuel brand provides. The Gulf name is well regarded by the Scottish motoring public and its high performance fuel, Endurance, is inextricably linked to Gulf and its racing heritage. On some sites Endurance represents around 25% of a sites gross margin; why would you put that level of business at risk?”
The two spacious former Co-Op sites currently pump a combined total of five million litres a year. With extended opening hours, heavy promotion of the Gulf account card to local businesses and Gulf’s highly rated cross-acceptance agreement with the Shell and BP fuel cards, MacDonald expects volumes to increase to 7mlpa.
“It’s a realistic assessment having seen fuel sales grow by over 30% on most of our acquisitions. We also have high hopes that shop turnovers will increase by around 40% from their current £1 million per year.”