Gulf cares about car care!

Jean Watkins, Cluster Manager, Certas Energy says,

“Certas Energy owns and operates eight Gulf-branded forecourts across the Scottish central belt and we stock a car care range in every one alongside a comprehensive range of Gulf lubricants and ancillary products. We see supplying these goods as an important part of customer service although the shelf space allocated is determined locally.

“Some sites have worked hard over many years to build-up their car care business and these will stock a comprehensive range including Gulf lubricants, antifreeze and de icers, bulbs, cleaning fluids and polishes, wiper blades, air fresheners, iPad chargers and USB adaptors. Invariably these sites tend to have more spacious forecourts with plenty of off-pump parking with some customers happy to spend an hour or more tinkering and keeping their cars clean.

“In smaller outlets, the size of the car care range is often determined by shop size and the importance of speedy transactions to keep the forecourt moving.

“We ensure that our shops are always fully stocked and properly merchandised utilising a mix of shelf space and peg boards to maximise the offering. Presentation is just as important as ensuring that forecourt washes and vacs are clean, modern and well maintained at all times.

 

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